De Persgroep Nederland purchases Synpact

Synpact is the largest commercial marketing player in the Netherlands and owner of the ‘Week van de Ondernemer’ (Week of the Entrepreneur). It was purchased by De Persgroep Nederland.

Synpact's services and activities seamlessly link up with the De Persgroep's business-to-business portfolio and its own multimedia platform 'De Ondernemer' (The Entrepreneur). Collectively, the two parties reach well over 800,000 entrepreneurs.

The ambition is to combine and build the most complete business platform. This will give entrepreneurs a world of possibilities with the best and most relevant business activities, services, network and inspiration.

Synpact has been active for 20 years and has 40 employees. The annual turnover is about 8 million euros. Synpact constantly carries out research amongst entrepreneurs, develops (digital) campaigns for clients and organises trend-setting events. The target group, which is served with tailor-made campaigns and events, ranges from self-employed entrepreneurs without personnel to SMEs and from start-ups to family businesses. The company is also the initiator of the ‘National Entrepreneurs Research’ and the ‘SME Monitor’. Synpact's most famous format is the ‘Week of the Entrepreneur’. It has organised 128 editions in different regions since 1997 and well over 250,000 entrepreneurs have taken part.

Erik Roddenhof, CCO of De Persgroep Nederland: “Reaching and inspiring entrepreneurs is a speciality that few players in the market have mastered as proficiently as Synpact. We have been acquainted for some time, have been working together intensively for a year and are very proud to acquire Synpact's expertise and entrepreneurship. We are convinced that the business-to-business market has an enormous amount of potential, which we can utilize even better together.”

Remko Wouters, co-owner and founder of Synpact: “For years we have worked to turn this company into what it is today. We are proud of that. The impact and the journalism of the news brands and 'De Ondernemer' will help us to take a huge leap forward, especially in the digital area. For us, the motive behind this collaboration is our common ambition to create the ‘World of the Entrepreneur’. This news comes at a logical time and we are really looking forward to realising our dreams”.